HISTORY
An Overview
Oberalp Sports/Experts is part of the Oberrauch Group and owned by the Oberrauch family, who have been active in apparel for five generations. The group, which was founded by Anton Oberrauch 160 years ago, now employs 700 people and is active in the production, retail sales, and wholesale distribution of fashion and sporting goods.
Oberalp Sports/Experts was founded in 1981 with the objective of importing high quality sports clothing and equipment into the Italian market and is now one of Italy’s leaders in the field. In 1990 Oberalp acquired the Munich-based SALEWA Group and increased its domination in mountaineering sporting goods in Europe. The company also represents and distributes a wide range of other European brands. Autonomous marketing strategies and a clear positioning for individual brands have been responsible for constant sales increases since the beginning.
