NNormal
Your Path, No Trace.
One step at a time. One success after another.
That’s how humans have always progressed.
But it’s now we all have to focus on more than just wins and medals. Because the trace we leave is as important as our performance along the way.
This is not a revolution. This is NNormal.
Durability
The case for durability is clear: replacing a product is the moment of biggest environmental impact for all outdoor gear. The less we replace things, the fewer emissions we produce. It’s that simple. And it’s why all our gear is made to last – and last. Beyond trends. Beyond seasons. Onwards towards leaving no trace.
Circularity
Increasing circularity is essential to minimising our footprint. Our mantra is: functionality, durability, repairability. Our method is: reduce, reuse, repair, recycle. By committing to these beliefs, we can take big strides towards leaving no trace.
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Eventually, despite all our care and expertise, a product will reach the end of its useful life – or need expert help to put back to use. As part of our mission to create better circularity, we’re launching the “No Trace Program”.
This program will take back products that are no longer useful to you and attempt to refurbish and repair them for resale, or take them apart and recycle them.
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